OUR WORK PROVIDES THE CONTENT CONNECTION
While the tactics must be chosen carefully, it’s the overall strategy that makes a content marketing program work. Clearly advancing the brand’s message, the content must provide new, informative, relevant information to the consumer.
OUR SERVICES
Our white papers morph into webinars. Our magazines find new life as blogposts. Our books become road tours. Our room drops drive guests to the exhibit floor. Our post-conference summaries bring attendees back for more. Our awards prove our content’s ROI.
CONTENT STRATEGY
Developing a content marketing strategy starts with an understanding of our client’s business—the firm or company, the industry, the competitive environment.
MAGAZINES & BOOKS
What does the brand want to say—and to whom? By discovering where our clients’ messages and their clients’ information needs overlap, we can craft a strategy that pulls them together.
BRAND NEWSROOMS
The news that brands make goes beyond mergers, new hires, and product launches. What drives reader interest is the impact brands have on the trends and developments that help readers work and live better. Our newsroom teams find that nexus and use content to underscore that vital connection.
WHITE PAPERS & BLOGS
It’s one thing to say you have expertise. It’s another to prove it. White papers—well presented, well argued, well distributed—provide the deep dive that showcases your knowledge, adding value and generating leads. Our blogs provide a way to test content prior to crafting white papers—or to add mileage to white papers already created.
DIGITAL & SOCIAL CONTENT
The forms that digital and social content take are constantly evolving. So are the theories about what makes them work. Our content—both inbound and outbound—crosses channels, adapts to changing platforms, experiments with formats, is response-driven, and lives on through both SEO and sharing.
NATIVE ADVERTISING
Studies show that readers are increasingly hungry for solid, informative, branded content. And publishers have provided more venues to house this content, in both print and digital format. Our clearly labeled advertorials and native ads enrich the vehicles that house them, while enhancing customer loyalty to sponsoring brands.