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Adjoined Consulting
The Issue at Hand
A four-year-old management consulting firm needed collateral material through which to describe its rapidly expanding array of services, put each service into perspective, and establish credibility with potential clients who might not be familiar with the firm.
The Solution
A series of two-page newsletters that doubled as sales slicks. These were quick reads with case studies, trend analyses, glossaries, charts, service descriptions, and contact information. (Enlarge)
The Process
Leverage Media journalists interviewed consultants at the firm as well as clients and developed copy. A design template was created to tie-in with Adjoined branding materials. LM also worked with Adjoined to create cover letters that could accompany the pieces when they were mailed to prospective clients.
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