In a world of content overload, reaching readers with branded content is tricky. Which is why we make sure our clients’ content addresses readers’ information needs, appears where readers will find it, and lets readers know who’s behind it.
Developing a content marketing strategy starts with an understanding of our client’s business—the firm or company, the industry, the competitive environment.
What does the brand want to say—and to whom? By discovering where our clients’ messages and their clients’ information needs overlap, we can craft a strategy that pulls them together.
With today’s content inhabiting a wide range of platforms, channels, and formats, one size no longer fits all. Our job: to create a template of tactics that will make the strategy work.
We research, report, write, edit, design, produce, and, above all, package, creating print and electronic content vehicles that reach their target audiences—and produce results for brands.
We help clients strategically showcase their thought leadership through the appropriate branded content vehicles.
First intrigued by custom publishing while producing special reports for Adweek, Mike Winkleman went on to run custom publishing at Chief Executive magazine and American Lawyer Media before co-founding Leverage Media in 2001. A former chair of The Content Council and a current board member of Association Media & Publishing, he won The Content Council’s John Caldwell Lifetime Achievement Award in 2013.